Jeff Butler – Resume

Jeffery Lyle Butler

St. Thomas, ON
contact@jeffbutlerproductions.com | 519-860-0955

Professional Summary

Results-driven marketing strategist, content expert, and brand storyteller with a proven track record in organic audience growth, event marketing, and digital brand development. Extensive experience across SEO, content strategy, eCommerce, social media engagement, and hospitality marketing. Strong background in demand generation, educational program development, and community engagement. A creative and analytical thinker who blends data-driven insights with compelling narratives to build brands and drive revenue.

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Core Skills & Expertise

  • Content Strategy & Brand Storytelling
  • Social Media Management & Growth
  • SEO & Organic Digital Marketing
  • eCommerce & Shopify Website Optimization
  • Event Promotion & Community Engagement
  • Marketing Analytics & Performance Reporting
  • Paid & Organic Marketing Campaigns
  • Business Development & Strategic Growth
  • Photography, Videography & Visual Content Creation
  • Partnerships & Cross-Promotions

Professional Experience

Founder – Umbrella Content Solutions (Facebook Page)

St. Thomas, ON | 2020 – Present

  • Provided SEO-driven content strategies for businesses in SaaS, hospitality, and eCommerce sectors.
  • Focused on data-backed demand generation, integrating organic and paid marketing solutions.
  • Developed and implemented brand positioning strategies using Donald Miller’s StoryBrand Framework.

Founder & Marketing Lead – Jeff Butler Productions (Facebook Page)

St. Thomas, ON | 2021 – Present

  • Built a highly engaged Facebook presence, generating 50K+ organic views in 90 days through content-driven event marketing.
  • Successfully promoted live music events, including Railway City Live, in partnership with Railway City Brewing Co., The Point BBQ Company, Streamliners Espresso Bar, and other local venues.
  • Managed digital marketing campaigns across Facebook, Instagram, and email marketing, driving attendance and community engagement.

Founder & Brand Strategist – The Classic Luxury Cheesecake Company (CLCC Blog)

St. Thomas, ON | 2023 – Present

  • Grew social media views from less than 2,000 to over 50,000 in three months, leveraging organic content marketing.
  • Designed and launched an eCommerce website using WooCommerce, integrating SEO and strategic digital marketing.
  • Developed a luxury food brand identity, positioning the company as a premium, high-end yet accessible dessert brand.

Founder – Certified Local / The Elgin County Music Scene

St. Thomas, ON | 2023 – Present

  • Created and managed two successful Facebook groups focused on organic local entertainment and business marketing and community engagement.
  • Developed and implemented a group channeling marketing strategy, maximizing reach and engagement without reliance on paid ads.
  • Established Certified Local as a trusted free advertising platform for local businesses.

SEO/SEM Content Consultant – Archive360

Remote | 2023 – 2024

  • Developed content marketing and demand generation strategies, improving brand visibility and inbound lead quality.
  • Worked on Microsoft 365 and cloud storage solutions, creating targeted Accounts Based Marketing (ABM) B2B campaigns.
  • Led cross-functional collaboration with executive stakeholders and external agencies to create high-impact thought leadership content.

Marketing Manager – JAAG Properties

London, ON | 2022 – 2023

  • Designed and executed real estate marketing campaigns, boosting lead generation and brand visibility.
  • Managed community events and sponsorships, increasing audience engagement.
  • Developed content and SEO-optimized landing pages to drive inbound traffic.

SEO & Content Strategist – NasoNeb (Trudell Medical)

Remote | 2019 – 2023

  • Led an SEO-driven content strategy that increased organic traffic by 40x.
  • Developed SEO-optimized educational content to enhance user engagement.
  • Integrated SEO storytelling techniques, improving brand trust.
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Professional Experience (cont’d)

Marketing Consultant & Content Manager – Makey.com | GoViral – Plaid Creations

Remote | 2020 – 2021

  • Led data-driven initiatives to improve website taxonomy, increasing traffic and engagement.
  • Developed SEO content strategies, performing in-depth competitor research.

Director of Content – FreedomTec

Remote | 2017 – 2019

  • Developed and executed a comprehensive content strategy, enhancing digital presence.
  • Managed a team of six freelance writers in the first year, scaling content production.
  • Conducted organic and paid ad testing, refining strategies for maximum engagement.

Content Team Manager – Diply.com | GoViral – Plaid Creations

London, ON | 2015 – 2017

  • Managed a team of 12 writers and 2 editors, overseeing SEO-driven content production.
  • Led A/B testing on headlines, images, and descriptions, optimizing engagement.
  • Developed structured content strategies improving site navigation and user experience.

Academic Director & Curriculum Developer – YBM Premier

Seoul, South Korea | 2006 – 2015

  • Led curriculum development and teacher training for an international team of educators.
  • Developed and implemented Business English and TOEFL programs.
  • Recruited and trained teachers while managing cross-cultural education initiatives.

Communications Program Instructor – Yonsei University

Seoul, South Korea | 2011 – 2014

  • Conducted Business English and Public Speaking courses.
  • Designed intensive English programs tailored for professionals.

Educational Consultant & Instructor – Chukyo University

Nagoya, Japan | 2011 – 2015

  • Innovated intensive TOEIC speaking classes for international students.
  • Created English learning packages blending cultural immersion with language training.
  • Delivered keynote speeches on English’s role in global business communication.

Education & Certifications

B.A. (Hons.), English & History – Western University

Harvard ESL Teacher Training (Education & Curriculum Design)

StoryBrand Marketing Certified – Donald Miller’s SB7 Framework

Workshops & Presentations

AI in the Workplace – EBRC St. Thomas

Delivered a tailored presentation on integrating AI into business workflows to improve efficiency, automate tasks, and enhance decision-making.

Provided practical demonstrations on AI-powered tools for marketing, operations, and client communications.

Engaged local business owners in discussions on responsible AI use and future AI-driven opportunities.

Business English & Communications Training – Yonsei University & Sang Myeong University, South Korea

Designed and conducted intensive training programs focused on business English, public speaking, and professional communication for university students.

Developed customized TOEFL and TOEIC preparation courses for academic and corporate learners.

Educational Consultant – Chukyo University, Japan

Created and led international workshops on cross-cultural communication and professional English usage.

Delivered keynote speech on the importance of English in global business.

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Websites Built & Managed

My Own Projects:

Client Websites:

Key Achievements

Led AI training for business professionals – Delivered a custom AI integration workshop for local business owners through EBRC St. Thomas.

Pioneered organic growth strategies through Facebook group marketing – Created and scaled Certified Local and The Elgin County Music Scene, increasing engagement and local business exposure.

Produced and hosted a television series on RogersTV – Railway City Live brought live music performances to television audiences, providing a platform for local and regional artists.

Grew multiple brands from scratch using digital marketing – Applied content strategy, SEO, and social media engagement to scale businesses.

Successfully promoted and hosted local music events – Established popular open mic nights at Streamliners Espresso Bar and Railway City Brewing Company, supporting local artists and entertainers.

Improved lead generation and brand recognition through SEO strategies – Helped Archive360 and JAAG Properties significantly boost organic search visibility and inbound traffic.

Launched a new brand identity for The Classic Luxury Cheesecake Company – Created a luxury food experience, blending high-end branding with accessible marketing.

Increased organic website traffic by 40x – Achieved through strategic SEO and content development for NasoNeb.

Developed and implemented international training programs – Designed and delivered business communication workshops at Yonsei University (South Korea) and Chukyo University (Japan).

Designed and launched multiple high-impact websites – Built and optimized eCommerce, content, and business websites.

Volunteer & Community Engagement

Community Producer – RogersTV & Jeff Butler Productions

Railway City Live is a live music television series produced in collaboration with RogersTV and Jeff Butler Productions. The show highlights local and regional artists, providing a platform to showcase talent while engaging the community through live performances, interviews, and event promotions. Railway City Live has successfully brought high-quality live music content to television audiences while fostering local music culture.

Music and Event Promoter – St. Thomas, ON (Hometown St. Thomas Magazine)

Jeff Butler has played a vital role in fostering local music culture by establishing and promoting open mic nights at Streamliners Espresso Bar and Railway City Brewing Company. These events provide a free and welcoming community stage for artists and entertainers of all ages, encouraging artistic expression, collaboration, and audience engagement. His contributions were featured in Hometown St. Thomas Magazine, where Geoff Rae highlighted his impact on the local arts and music community.

Let’s Connect

I’m always open to new projects, collaborations, and speaking opportunities. Whether you’re looking for marketing expertise, event production, or AI-driven business insights, I’d love to chat.

📩 Email: contact@umbrellacontentsolutions.com
🌍 Website: Umbrella Content Solutions
📱 Facebook: Umbrella Content Solutions

📩 Email: contact@jeffbutlerproductions.ca
🌍 Website: Jeff Butler Productions
📱 Facebook: Jeff Butler Productions

Let’s create something incredible together! 🚀