Write messaging that actually resonates—because it starts with the buyer, not the brand.
What It Is
The Messaging Alignment Template™ is a structured framework that helps you craft messaging across your website, ads, and campaigns—based on what your buyers care about, not what your company wants to say.
It connects your ICP’s struggles directly to your value proposition, positioning, and key content assets—so your messaging becomes clear, consistent, and conversion-ready.
Why It Matters
Too often, B2B messaging is built from the inside out: features first, solutions second, buyer last. The result? Copy that sounds polished—but doesn’t convert.
This tool helps you flip the script.
Use it to:
- Anchor your core messaging in real buyer pain
- Uncover disconnects between what you say and what buyers hear
- Align copy across your homepage, ads, email, and content
- Eliminate internal jargon and build trust faster
When your messaging speaks directly to the struggle your audience feels, everything performs better—your traffic, your engagement, your funnel.
How to Use It
Start by revisiting your ICP and buyer struggle insights. Then, use the template to map:
- The key struggles your audience is experiencing
- The outcomes they want
- How your solution bridges that gap
- Clear, benefit-driven headlines and CTAs aligned to those insights
This isn’t just a writing tool—it’s a unifying framework to guide your team’s messaging across the funnel. Revisit and refine it regularly as your market shifts.