Measure what matters. Prove what’s working. Iterate with purpose.
What It Is
The Performance Review Framework™ is a strategic evaluation tool that helps you track marketing performance based on impact—not just activity. It’s built to move you beyond vanity metrics and into actionable insights that guide smarter decisions, stronger content, and consistent revenue alignment.
It ties directly into the UCS ROI Solution™ by helping you assess how each part of your funnel is performing—and where to optimize next.
Why It Matters
Too many marketing teams rely on incomplete or misleading metrics: impressions, likes, rankings, or content volume. But if you’re not measuring based on buyer engagement and funnel movement, you’re not measuring what matters.
This framework gives you:
- A clear structure for evaluating performance across TOF, MOF, and BOF
- Criteria for assessing visibility, engagement, and conversion—not just output
- Guidance for identifying what’s working, what’s misaligned, and what to stop doing
- A repeatable review rhythm your team can use every quarter
It turns performance analysis from guesswork into strategic iteration.
How to Use It
Use the Performance Review Framework™ after you’ve implemented key elements of your content and funnel strategy. Set a cadence—monthly or quarterly—and work through the framework as a team to evaluate:
- Content performance by funnel stage and buyer intent
- Messaging alignment across pages and campaigns
- Visibility across search, social, and AI surfaces
- Conversion effectiveness of CTAs, landing pages, and lead paths
Pair this with your Funnel Fix Mapping Grid™ to spot breakdowns and with the Topic Cluster Planner™ to identify gaps or underperforming themes.
The goal isn’t to track more—it’s to track what creates impact.