How UCS Got It’s Start: A Lifelong Obsession with Marketing

Jeffery Lyle Butler

For as long as I can remember, I’ve been captivated by stories—whether told through music, digital marketing, branding, or live events. Over the years, I’ve combined my passion for creativity with data-driven strategy to help businesses, artists, and entrepreneurs grow their brands, engage audiences, and build meaningful communities.


Why We Exist: The Problem We Solve

Growing up in the 80s and 90s, I was constantly exposed to the evolution of marketing—TV commercials, video game ads, magazine spreads, billboards—and I became fascinated with how great marketing could pull at the heartstrings, create demand, and solve problems we didn’t even know we had.

Later, as I explored different industries and marketing methods, I discovered Donald Miller’s StoryBrand framework—and it was the missing piece.

Suddenly, everything made sense:

✔️ The best marketing isn’t about tactics—it’s about understanding people.

✔️ The customer is the hero of the story—not your brand.

✔️ Great marketing removes noise, delivers clarity, and guides buyers to a confident decision.

As I began applying this approach to real businesses, I saw firsthand how marketing—when done right—could transform companies. It wasn’t about more traffic, more ads, or more content. It was about fixing the customer journey, removing friction, and creating a true revenue-generating engine.

That’s why I started Umbrella Content Solutions—to help CEOs, CROs, CMOs, founders, and business owners take control of their marketing and finally see the ROI they’ve been missing.

Our Philosophy: Marketing Should Be Honest, Ethical & Built for ROI

At UCS, we believe in:

✔️ Proven Strategies – No gimmicks. No fluff. Just marketing that drives revenue.

✔️ Honest & Ethical Marketing – We work with real products and services that actually solve problems and improve lives.

✔️ Data-Driven Execution – Every decision we make is backed by real numbers, not gut feelings.

At Umbrella Content Solutions (UCS), we fix what’s broken in your marketing system—so every dollar spent actually contributes to revenue growth.

What Makes Us Different?

Most agencies will:

🚫 Focus on vanity metrics like clicks and impressions instead of actual conversions.

🚫 Pitch generic solutions instead of building a custom strategy tailored to your business.

🚫 Push paid ads too early before knowing if the strategy actually works.

We do the opposite:

✔️ We start with organic content & copy, testing what resonates before investing in paid media.

✔️ We build full-funnel strategies—mapping every step of the customer journey to maximize conversions.

✔️ We refine & optimize continuously, using real data to scale what works and eliminate waste.

Because marketing isn’t about being seen—it’s about getting results.

Ready to Fix Your Marketing? Let’s Talk.

Your marketing shouldn’t be a guessing game. It should be a reliable system that generates revenue—without wasting time and money on strategies that don’t work.

📧 Send Us an Email

Have a question or need guidance? Reach out directly:

✉️ contact@umbrellacontentsolutions.com

We typically respond within 24 hours during business days.

📞 Call Us Directly

Prefer to speak with someone now? Give us a call:

📞 519-860-0955

Let’s cut through the noise and start building a marketing strategy that actually delivers results.