Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras, published in 1994. The book is a study of 18 visionary companies and the common characteristics and practices that make them endure and succeed over time.
The book’s findings have received widespread recognition and praise from business leaders and scholars. It has been noted for its insightful analysis and practical application to the business world. One popular review states, “Built to Last is a landmark study of 18 truly exceptional and long-lasting companies, what sets them apart from their industry peers, and what made them great.”
The authors present several key findings in the book, including the importance of having a strong sense of purpose and values, being able to adapt to change, and having the right leadership. The book also discusses the role of corporate culture in driving success and the importance of having a visionary company with a clear and compelling mission. Another review says, “Built to Last provides a comprehensive guide to the principles and practices that have made the companies studied true visionaries in their respective industries.”
One of the book’s most notable contributions is its emphasis on the long-term perspective of companies. It argues that companies that are truly successful are not just focused on short-term gains, but also have a clear vision for the future and are willing to make sacrifices in the present to achieve their long-term goals. A review adds, “Jim Collins and Jerry I. Porras have written a powerful and thought-provoking book that should be required reading for anyone interested in business and leadership.”
In conclusion, “Built to Last” has proven to be a timeless classic in the business world, offering valuable insights and practical lessons for companies looking to achieve long-term success. The book’s popularity and relevance over the years is a testament to its lasting impact and the timelessness of its teachings. As one review notes, “Built to Last is a classic for anyone looking to understand what makes a company truly great and how to build a visionary organization that will endure for generations to come.”
Umbrella Content Solutions is a leading marketing company committed to staying at the forefront of industry knowledge and trends. As part of that commitment, we strive to share our knowledge through a list of must-read books for marketing and business professionals. These books cover a range of topics, from the art of selling to the science of motivation, and offer practical insights and strategies for success in today’s ever-changing marketplace. Whether you’re looking to improve your leadership skills, develop your brand, or grow your business, these books are sure to inspire and educate.
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